CEMEX Driver
CEMEX is a global construction materials company. The driver app is the follow-up to the Track app, designed as a part of a digital transformation. Driver aims to simplify and automate status tracking for fleet delivery drivers. It also unifies processes for global operations.
I led the 0–1 design. I worked with users and the business to build on the systems and patterns established in Track to create its business-side complement.
The partnership brought together IBM enterprise design studios and their customers with Apple’s design and engineering teams to create enterprise apps for Apples platforms. Apple designers helped shape process, provide governance, and facilitate workshops.
Definition, quick start
After iterating on the Track app to the point of a Pilot, this app started fresh with a workshop in Cupertino. The process moved quickly as we had acquired foundational domain knowledge through the first app, had overlap in product stakeholders, and could build upon a library of design patterns that would apply to this product. The quick ramp-up enabled more focus on user pain points and faster iteration.
Primary use cases
The quick start and tight scope allowed me to move quickly into more refined designs. The app focused on a few areas: communicating tasks’ status, improving routine safety procedures, and reporting on shift details for compliance and payroll.
Inform & enable without demanding attention
The primary screens focus on the delivery loop. A driver needs to be able to see their current task and status and occasionally get more information or perform a related action. The updates mostly happen automatically, so the timeline keeps a running tally of activity, and the persistent drawer allows easy access to high-priority actions.
Improved safety and reduced paperwork
Delivering to large dynamic jobsites can be dangerous. Drivers use radios to share details about unmapped areas, access points, obstructions, etc. That information easily gets lost in shift turnovers. Jobsite notes gave drivers a way to capture the most essential details better.
Outside of deliveries, drivers have many administrative tasks: pre- and post-trip vehicle inspections, delivery tickets, driver and vehicle logs, and shift tracking. The app automated most of the previously manual work, increasing compliance and providing more transparency to the details of their shift that impact their paycheck.
Field testing and driver feedback
I visited a handful of batch plants to test early builds, observe their use during deliveries, and collect feedback and suggestions directly from Drivers. Early feedback around status tracking and the more automated approach (even when geofences were not working perfectly) was positive. A slightly surprising insight was the buy-in around safety procedures and Driver’s willingness to have them presented even more prominently
