CEMEX Track
CEMEX is a global construction materials company. The Track app was part of a digital transformation to modernize and standardize operations. This app enables their customers to understand and manage their orders—primarily for concrete—while on the jobsite.
I led the 0–1 design effort by facilitating a design thinking workshop, embedding on-site with the client to rapidly iterate and validate with customers, and partnering with IBM’s off-shore eng teams to build and ship.
The partnership brought together IBM enterprise design studios and their customers with Apple’s design and engineering teams to create enterprise apps for Apples platforms. Apple designers helped shape process, provide governance, and facilitate workshops.
Discovery
I started by visiting the customer at their global headquarters in Monterrey, Mexico. I met key stakeholders, learned how the business currently operated, and went on construction site visits to see how their customers worked with the business.
Definition and alignment
Focussing on the jobsite foreman for medium to large construction sites
I led a small design team that worked with users, business stakeholders, and Apple design evangelists during a 3-day session in Cupertino. In-depth user interviews were used to frame the problems, and then we moved quickly to sketches and high-fidelity mocks to present, gather feedback, and iterate. Users drove most of the feedback discussion to minimize over-indexing on business wants. We outlined a day in their life, identified major pain points, and iterated on a narrow set of priorities
Early iteration and prioritization
Post workshop, subsequent explorations aimed to find the right level of detail and actionability for in-progress orders. The jobsite foremen we talked to wanted to understand the delivery status and mitigate issues on site. Early concepts solved for that but were information-dense.
Design progressed to organize around glanceable statuses. I emphasized contextual actions to help resolve common issues and disclose more details when needed.
Enhancements, expanded scope
Adding a management persona, additional use cases
The initial scope focussed on displaying large ready mix deliveries for jobsite foremen. As requirements developed, the scope expanded. Managers needed to see deeper information across more sites, and a wider variety of deliveries needed to be handled.
As complexity grew, I took inventory of the current state and mapped out a way to potentially address it. I also built interactive prototypes to test with users.
Card flip
User feedback uncovered a need to make some deeper functions more easy to find and contextually relevant.
Nav buttons
Building on the card flip approach, a more performance and clarity-focused approach tested better.
Order Cards
I developed a system of cards to address different business lines, order sizes, order states, and contextual actions to provide flexibility for continued growth.
Large order, readymix
Small order, readymix
Small order, general
Small order, multi-product
Pick up
Not started
Canceled
Complete
Shipping a comprehensive v1
Maximum viable product
Ambitious initial timelines slipped to accommodate scope, but the extended pilot window allowed for valuable testing and refinements.
Taking advantage of platform components and conventions
Strategically, the team leaned hard into leveraging iOS standards to simplify decision-making and built-in flexibility. This allowed to extend to other devices and better support for accessibility quickly.
